A note from Maryam 💕 

Being good at what you do isn’t enough anymore. People need to see it, hear it, and trust it. That’s where PR (Public Relations) steps in, telling your story in the right way, to the right people, at the right time.

When people start searching for you and see articles, interviews, influencer reviews, and features… that’s when the shift happens. You’re no longer just a small business — you’re the brand.

That’s what PR does. It’s how Louis Vuitton became more than a label and turned into a symbol of luxury. It’s how Nike went from sneakers to culture. And closer to home, it’s the same formula that helped Canadian brands like Aritzia and The Ordinary build trust, authority, and credibility until they became household names.

📰 What Does PR Actually Do for You?

PR isn’t just press releases and quotes in a newspaper. Done right, it’s how you shift from being a business people buy from ➝ to a brand people believe in.

• Builds Authority
  When media write about you, it positions you as the expert in your field. Thought leader status unlocked.

• Earns Trust (Not Just Attention)
  Advertising says, “We’re great.”
  PR coverage says, “Others think they’re great.” And that third-party credibility is priceless.

• Gets You in the Rooms
  Podcasts, panels, interviews, PR opens doors to audiences you couldn’t reach alone.

• Amplifies Your Story
  Whether it’s a launch, a milestone, or your founder story, PR makes sure the right people hear it at the right time.

• Changes Perception
  PR shapes how people see you. Take Canada Goose for example: It started as functional outerwear for extreme weather, but through strategic PR, celebrity placements (Drake, Kate Upton, Daniel Craig), and storytelling about “authentic Canadian craftsmanship,” it transformed into a global symbol of luxury and status.

• Drives Business Growth
  Media features = more awareness = more leads, sales, and partnerships. Simple math.

🤳 What Does Influencer Marketing Actually Do for You?

Let’s be real, Influencer marketing isn’t about handing out freebies and praying for likes. When done right, it’s one of the most powerful ways to make people see, trust, and buy from your brand. Here’s why:

• Builds Instant Trust
  People trust people more than ads. When an influencer they love says “this is my fave”, their audience listens.

• Expands Your Reach
  You tap into ready-made, engaged communities instead of paying for cold ads. A foodie influencer raving about your restaurant? Boom! new diners walking in.

• Puts You in the Culture
  Influencers set the vibe. Their stamp of approval signals: you’re in the conversation, not watching from the sidelines.

• Creates Content You Can Reuse
  Influencer posts double as your brand’s content bank, for socials, newsletters, even ads.

• Drives Conversions
  It’s not fluff, the right collab leads to clicks, sign-ups, and sales. Just ask Gymshark, who grew into a billion-dollar brand by gifting fitness influencers.

• Makes Small Brands Look Big
  Collabs create instant credibility. Even if you’re just starting out, influencer buzz makes you look established and trustworthy.

🎨 Brunch, Paint & Connect is Back!

Before we wrap up, here’s your reminder that our Brunch, Paint & Connect event is happening on Sunday, September 28 at The Pilot, hosted with our friends at My Creative Break.

✨ What to expect:

• Rooftop vibes + brunch 🥂

• Guided painting session (all tools included) 🎨

• A talk on wellness & success by guest speaker Kayana 🌿

• A chance to meet creatives, entrepreneurs & pros like you 💡

🎟️ Tickets:

• Early Bird: $50- closed!

• Regular: $55- almost selling out!

• Last Minute: $60

• Paint & network only: $35
  💸 Use code PAINTBRUNCH for $10 off anytime.

  Let’s connect and create together, see you there!

Let’s Build Together

I work with small business owners and entrepreneurs to bring their brand stories to life through thought leadership, brand activations, and PR strategies.

📩 Reach out at [email protected] or connect with me on LinkedIn and let’s make it happen.